What did ReptoniX do?
- Creation of directory listings where missing
- Enhancement and correction of incorrect or out-of-date directory listings
- Consulting for social media page enhancements
- Consolidated monthly reporting to show improvements of online presence, online mentions and reviews, and social mentions and followers
Dr. Robert Jury is a board-certified general surgeon specializing in surgery of the pancreas and upper gastrointestinal tract. He recently developed his own webpage (http://www.PancreasCare.com) to enhance his ability to serve and help his patients by sharing positive information concerning pancreatic diagnoses, his practice, and himself.
Opportunity/Challenge
Dr. Jury was deeply concerned with and cared about connecting with his patients in order to be a true "partner in the pancreatic cancer process." The creation of his
website would allow him to shed a positive light and hope on the process, allowing patients to develop a level of comfort and trust with Dr. Jury, while also providing them with a constant source of helpful information. There were a number of specific opportunities available to reach his patients, particularly with the launch of his new website:
- Devote specific attention to his new webpage and ensure its SEO optimization
- Update and enhance his online listings to adequately portray his new information so that patients can contact him either online, by phone,
or in
person
- Engage with his patients who are active on review and social media sites.
Results Over 16-Week Period
-
52% to 100% Visibility
Out of the 23 directory sites ReptoniX has access to, he originally had listings on only 12 compared to all 23 now. Dr. Jury's visibility score increased from 52% to 100%.
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0% to 67% Accuracy
At the onset of our partnership, none of his listings had fully correct information, but two-thirds of his listings are 100% accurate now (see Yahoo! Local example). Dr. Jury's accuracy score increased from 0% to 67%.
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Over a 30% Increase in Social Presence
Increased Facebook likes by 15% and increased Twitter followers by 28%
Not only was visibility and accuracy enhanced, but the robustness of the listings and information was improved to include descriptions and keywords of services provided, hours of operation, pictures, and insurances accepted.
Yahoo! Local Visibility/Accuracy Example
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Email Us: info@ReptoniX.com
Call Us: 855-726-7522
